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Marketing, PR & Launch

Positioning Projects for Audience and Impact

At FVG Studios, marketing, public relations, and launch strategy are embedded into the studio process from the earliest stages of development.


Operating under Film Volt Group Ltd, we design and execute release strategies that build awareness, engage audiences, and support long-term IP value.

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Our approach ensures that every project is introduced to the market with clarity, confidence, and purpose.

1 

A Studio-Led Marketing Approach

FVG Studios treats marketing as a strategic function, not a promotional afterthought. Each project is developed with a defined audience, positioning strategy, and launch pathway aligned to its distribution model.

Our studio-led marketing approach includes:

  • Early audience and positioning strategy

  • Alignment between creative development and market messaging

  • Platform-specific marketing planning

  • Integrated campaign design across territories

This ensures consistency from development through release.

2

Public Relations & Industry Engagement

FVG Studios manages public relations activity to support projects, talent, and the studio brand across the industry.

PR activity includes:

  • Industry and trade press engagement

  • Project and slate announcements

  • Talent and creative team visibility

  • Festival and market presence

Our PR strategy is designed to build credibility, momentum, and long-term reputation rather than short-term noise.

3

Launch Strategy & Premieres

Each FVG Studios project is supported by a tailored launch strategy aligned to its audience, platform, and scale.

Launch activity may include:

  • Red-carpet premieres and screening events

  • Festival premieres and market showcases

  • Platform-led launches and digital premieres

  • Press screenings and industry previews

Launch strategies are structured to maximise visibility while supporting distribution and sales objectives.

4

Advertising & Audience Engagement

FVG Studios develops advertising and audience engagement strategies that extend beyond release windows.

This includes:

  • Targeted advertising campaigns

  • Digital and social media strategy

  • Audience engagement initiatives

  • Brand and partnership activation

Campaigns are designed to build sustained audience awareness and long-term engagement.

5

Integrated with Distribution

Marketing and PR at FVG Studios operate in direct alignment with distribution strategy, ensuring messaging, timing, and audience targeting support commercial outcomes.

This integrated approach ensures:

  • Consistent positioning across platforms

  • Efficient use of marketing resources

  • Stronger performance across release windows

Marketing with Longevity in Mind

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At FVG Studios, marketing is about building projects that endure.
Our campaigns are designed to support not just the launch, but the ongoing life of each project across platforms and territories.

Launch with FVG Studios

We work with partners, platforms, and collaborators to deliver thoughtful, effective marketing and launch strategies.

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